4Sale4Now Blog

Better Deals by the Day!

How Consumers Shop Online

online shopping graphChannel Advisor has come out with an interesting little white paper entitled How Consumers Shop Online. You can read the entire white paper here, but I wanted to touch on some of the high points that really impact how we go about selling our products on 4Sale4Now.com.

Same Time Online But Spending Less

On the surface this seems like bad news for online sellers, but it’s not. What this means is that online shoppers are getting more and more sophisticated in their shopping. They’re looking around more and trying to find the best deals.

4Sale4Now’s discount structure makes this a great opportunity for sellers. Online shoppers that stop by 4Sale4Now are more apt to add your products to their watch list. Yes, they’ll probably look around for the same products elsewhere, but the fact that 4Sale4Now has better deals by the day, means more online shoppers will be buying your products.

Impact of Peer Ratings

If you’ve been reading the 4Sale4Now blog for some time you’ll remember that back in March we discussed Getting Good Reviews From Your Buyers. That advice is more critical than ever.

Online shoppers are relying more and more on other online shoppers when making buying decisions. If you haven’t read “Getting Good Reviews From Your Buyers” you should click over there as soon as you’re done reading this post.

The biggest reason sellers don’t get good reviews? Are you ready for this?… They don’t ask for them. So, when someone buys one of your products on 4Sale4Now, thank them for their business and ask them to give you a good review. Don’t ask them for “a review” ask them for “a good review.”

As you accumulate more and more reviews, your confidence level with other online shoppers will skyrocket.

Well, those are the major points I wanted to mention. What do you think? How can 4Sale4Now sellers make the most of the information that Channel Advisor dug up on online shopping. Head over to the 4Sale4Now forums, click on the “online shopping trends” discussion, and let us know what you think are the trends that have the most impact on online shopping.

Filed under: Tips and Tricks,

3 Steps to Safe Online Shopping

1- Look for the Security Logo

The security logo is typically found in the footer of a web page. At the 4Sale4Now.com website you can find the McAfee Secure logo in the footer of any page. Just go to the homepage and scroll to the bottom. You’ll find it prominently placed in the middle of the footer.mcafee secure online shopping logo

Only work with websites that have a recognizable, reputable company protecting their site. For example, McAfee has not only been protecting business websites for many years, they’ve won more than 50 awards for outstanding achievement.

2- Find the S in the URL

Go to any website on the web and you’ll find the hypertext transport protocol in the url. 4Sale4Now’s Facebook Fanpage address looks like http://www.facebook.com/4Sale4Now and begins with http (hypertext transport protocol).

secure shoppingA secure site will add an “S” to that http. 4Sale4Now’s shopping cart looks like this https://www.4sale4now.com/store/cart.aspx and begins with https, which is the secure version of http. If you see the “S,” you know that you’re on a secure server. If you don’t see the “S,” don’t send your personal information.

3- Locked or Unlocked

The third way to assure yourself that you’re working with a secure server and can safely send your personal information is the small padlock at the bottom of your web browser. It’s usually found in either the lower right hand corner or lower left hand corner of your web browser.secure shopping locked page

This little padlock will be open (unlocked) if the site you are on is not secure, or closed (locked) if the site is secure. Before entering any personal information, make sure the padlock is locked. Then you’ll know the information you’re sending is encrypted and can only be viewed by an authorized party.

Online shopping has gotten extremely safe in the last couple years. The banking industry has moved to a lot of online banking, and this has forced web developers to come up with powerful ways to keep prying eyes out of your personal business.

Make sure you follow these three steps to safe online shopping and you can buy with confidence.

Filed under: Tips and Tricks,

Online Shopping is Playing Catch-Up With 4Sale4Now.com

shopping cart

There’s a thread building on our forum right now in which one of our members brings up an interesting thought. The member speculates whether eBay is now playing catch-up with 4Sale4Now.com.In that post, scriptor makes some interesting observations. I thought I’d take some time to consider those ideas here at the blog. If you want to read the full forum thread you can read it here.

Changing Landscape of Online Shopping

Our world is changing rapidly and the internet is no exception to that rule. If a company isn’t innovative, it gets left behind. Kmart gets left in the dust by upstart Walmart. The big three in the auto industry struggle to get their finances in order while Nissan, Toyota, and Honda flourish. And, on the internet, mega social networks like MySpace lose their grip to new sites like Facebook.

In 2013 we’ll all laugh at how we used to shop online, and the companies that are more innovative and more revolutionary are going to be the companies that remain standing when the dust settles.

The Buy Now Button is Everywhere

There was a time when the world was enamored by an online auction site where you could buy stuff and have it shipped directly to you. No longer.

People have grown tired of waiting for auctions to end, only to find out they didn’t win the auction anyhow. They want the product they’re looking at and they like the feeling of knowing that if they click on that buy button, they WILL get what they want.

EBay has tried to address this with their buy now button, and eBay shoppers are definitely responding, but that’s only one side of the new online shopping coin.

How 4Sale4Now’s Revolutionary System Addresses Changes

People don’t just want to get the product they want when they click on it. They also want to get a great deal. The eBay buy now button is more like a trade off for shoppers. Either wait seven days and pray for a good deal, or forget about the good deal, click the buy now button and make sure you actually get the item.

At 4Sale4Now, we give online shoppers both. When our members click that buy button, they assure themselves of getting the product they wanted. They don’t have to wait seven days. They don’t have to wonder if someone will out-bid them.

But, they also get to watch the price fall instead of rise. At any given price drop they’re getting a better deal and whenever they want, they can click the buy button and have that item shipped to their home.

Make no mistake, the world of online shopping is changing rapidly, and 4Sale4Now is leading the charge.

Filed under: Tips and Tricks,

Mom’s are Driving Internet Sales

online shopping momsMom’s have been managing family purchases for centuries, and now they’re taking to the internet in droves to find simple and convenient ways to shop for their family’s needs.

Don’t Miss Out on This Huge Online Shopping Market

According to research by emarketer, in 2008 33.9 million women with children shopped on the internet at least once a month. That number is expected to grow to 36.1 million by 2013.

Selling stuff to internet moms is a great opportunity. You make life easier for a busy mother by allowing them to shop from home and have their items shipped directly to their home. And you can make some sizable, consistent income.

If only 1% of those moms sees your product that’s 339,000 product views. If you can get a meager 1% of those to actually make a purchase, you just made 3,400 sales. At $20 profit per sale, you just made $68,000!

And these are conservative numbers. Actually, a 1% conversion rate is on the low side.

Who are They Shopping For?

Research shows that 44% of these online moms are shopping for something for themselves. 45% are shopping for something for their kids. Online or off, moms continue to be the family managers.

Tap into this by offering products that help these moms supply their families with the things they need and want.

Don’t forget about the other 11%. It represents all the things that moms purchase for their husbands, other family members, and friends. 11% of 33.9 million moms amounts to 3,729,000 moms shopping for someone other than them or their kids.

What are They Shopping Online For?

What kinds of products do online shopping moms buy? Here’s a short list of the most popular items they purchased in 2008. Chances are good they’ll continue shopping for these items online.

Clothing
Food/Cooking
Baby/Parenting
Electronics
Cars
Find a niche in any one of these areas and you’ll tap into the massive online mom market.

The greatest challenge of course is getting your products in front of these 33.9 million online moms. At 4Sale4Now, we take care of that for you. We heavily promote the 4Sale4Now website allowing you to focus on finding a line of products that will make you consistent income.

We find the moms and you find the products they need. Together we make a great team.

Filed under: Tips and Tricks, Uncategorized, ,

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