Our Security System Just Won Another Award

We secure 4Sale4Now.com with McAfee secure and McAfee has just won another award for excellence.

SC Magazine, a magazine for IT and security professionals just awarded McAfee with a five-star rating. If you like techy stuff and want to read the entire article on SC’s group test, you can read it here.

What I want to talk about today is what this award means for companies like 4Sale4Now that are using McAfee’s security for their site.

Securing Online Shopping Sites with New Technology

There’s a constant chess match going on between hackers and security professionals on the internet. Each player makes a move and the other tries to counter that move, and McAfee is winning the game against hackers.

McAfee uses the most cutting edge security products to keep its customers’ ecommerce sites safe from invaders. I could bore you with discussions of the new cloud computing, for example, but the bottom line is that we have the newest, most secure technology working to protect our buyers and sellers information.

Constant Testing of Security

At McAfee, they understand that newer isn’t necessarily better. That’s why they take part in things like SC’s group test.

McAfee has some of the brightest computing minds in the world, and before they release any product to their customers, these brilliant people do everything they can to break into and steal information. Then they close up any holes, and test again.

In the end, you have a security product that virtually impenetrable.

Companies like McAfee are a great partner in online shopping. They’re always striving to achieve excellence in their field and the recognition of their colleagues in the business. That’s why we’re pretty excited about the fact that McAfee has won another top award.

Filed under: News, announcements, buying online

3 Steps to Safe Online Shopping

1- Look for the Security Logo

The security logo is typically found in the footer of a web page. At the 4Sale4Now.com website you can find the McAfee Secure logo in the footer of any page. Just go to the homepage and scroll to the bottom. You’ll find it prominently placed in the middle of the footer.

Only work with websites that have a recognizable, reputable company protecting their site. For example, McAfee has not only been protecting business websites for many years, they’ve won more than 50 awards for outstanding achievement.

2- Find the S in the URL

Go to any website on the web and you’ll find the hypertext transport protocol in the url. 4Sale4Now’s Facebook Fanpage address looks like http://www.facebook.com/4Sale4Now and begins with http (hypertext transport protocol).

A secure site will add an “S” to that http. 4Sale4Now’s shopping cart looks like this https://www.4sale4now.com/store/cart.aspx and begins with https, which is the secure version of http. If you see the “S,” you know that you’re on a secure server. If you don’t see the “S,” don’t send your personal information.

3- Locked or Unlocked

The third way to assure yourself that you’re working with a secure server and can safely send your personal information is the small padlock at the bottom of your web browser. It’s usually found in either the lower right hand corner or lower left hand corner of your web browser.

This little padlock will be open (unlocked) if the site you are on is not secure, or closed (locked) if the site is secure. Before entering any personal information, make sure the padlock is locked. Then you’ll know the information you’re sending is encrypted and can only be viewed by an authorized party.

Online shopping has gotten extremely safe in the last couple years. The banking industry has moved to a lot of online banking, and this has forced web developers to come up with powerful ways to keep prying eyes out of your personal business.

Make sure you follow these three steps to safe online shopping and you can buy with confidence.

Filed under: Tips and Tricks, buying online

Online Shopping is Playing Catch-Up With 4Sale4Now.com

There’s a thread building on our forum right now in which one of our members brings up an interesting thought. The member speculates whether eBay is now playing catch-up with 4Sale4Now.com.In that post, scriptor makes some interesting observations. I thought I’d take some time to consider those ideas here at the blog. If you want to read the full forum thread you can read it here.

Changing Landscape of Online Shopping

Our world is changing rapidly and the internet is no exception to that rule. If a company isn’t innovative, it gets left behind. Kmart gets left in the dust by upstart Walmart. The big three in the auto industry struggle to get their finances in order while Nissan, Toyota, and Honda flourish. And, on the internet, mega social networks like MySpace lose their grip to new sites like Facebook.

In 2013 we’ll all laugh at how we used to shop online, and the companies that are more innovative and more revolutionary are going to be the companies that remain standing when the dust settles.

The Buy Now Button is Everywhere

There was a time when the world was enamored by an online auction site where you could buy stuff and have it shipped directly to you. No longer.

People have grown tired of waiting for auctions to end, only to find out they didn’t win the auction anyhow. They want the product they’re looking at and they like the feeling of knowing that if they click on that buy button, they WILL get what they want.

EBay has tried to address this with their buy now button, and eBay shoppers are definitely responding, but that’s only one side of the new online shopping coin.

How 4Sale4Now’s Revolutionary System Addresses Changes

People don’t just want to get the product they want when they click on it. They also want to get a great deal. The eBay buy now button is more like a trade off for shoppers. Either wait seven days and pray for a good deal, or forget about the good deal, click the buy now button and make sure you actually get the item.

At 4Sale4Now, we give online shoppers both. When our members click that buy button, they assure themselves of getting the product they wanted. They don’t have to wait seven days. They don’t have to wonder if someone will out-bid them.

But, they also get to watch the price fall instead of rise. At any given price drop they’re getting a better deal and whenever they want, they can click the buy button and have that item shipped to their home.

Make no mistake, the world of online shopping is changing rapidly, and 4Sale4Now is leading the charge.

Filed under: Tips and Tricks, buying online

Mom’s are Driving Internet Sales

Mom’s have been managing family purchases for centuries, and now they’re taking to the internet in droves to find simple and convenient ways to shop for their family’s needs.

Don’t Miss Out on This Huge Online Shopping Market

According to research by emarketer, in 2008 33.9 million women with children shopped on the internet at least once a month. That number is expected to grow to 36.1 million by 2013.

Selling stuff to internet moms is a great opportunity. You make life easier for a busy mother by allowing them to shop from home and have their items shipped directly to their home. And you can make some sizable, consistent income.

If only 1% of those moms sees your product that’s 339,000 product views. If you can get a meager 1% of those to actually make a purchase, you just made 3,400 sales. At $20 profit per sale, you just made $68,000!

And these are conservative numbers. Actually, a 1% conversion rate is on the low side.

Who are They Shopping For?

Research shows that 44% of these online moms are shopping for something for themselves. 45% are shopping for something for their kids. Online or off, moms continue to be the family managers.

Tap into this by offering products that help these moms supply their families with the things they need and want.

Don’t forget about the other 11%. It represents all the things that moms purchase for their husbands, other family members, and friends. 11% of 33.9 million moms amounts to 3,729,000 moms shopping for someone other than them or their kids.

What are They Shopping Online For?

What kinds of products do online shopping moms buy? Here’s a short list of the most popular items they purchased in 2008. Chances are good they’ll continue shopping for these items online.

Clothing
Food/Cooking
Baby/Parenting
Electronics
Cars
Find a niche in any one of these areas and you’ll tap into the massive online mom market.

The greatest challenge of course is getting your products in front of these 33.9 million online moms. At 4Sale4Now, we take care of that for you. We heavily promote the 4Sale4Now website allowing you to focus on finding a line of products that will make you consistent income.

We find the moms and you find the products they need. Together we make a great team.

Filed under: Tips and Tricks, Uncategorized, buying online, selling online